Jeff Dekruif
CCM, CHAE & PGA Associate
CEO
Financially Astute Clubs
Putting AI to Work In your Club
A Hands-On Introduction to Claude
This is a working session, not a lecture. Bring your laptop. Together we will walk through practical club examples using Claude, from drafting member communications to summarizing financial results and preparing for committee meetings. You will leave with a clear sense of what AI can do for your club today, a few use cases you can put to work immediately, and the confidence to start. No prior AI experience is needed. Come curious and bring a real task you would love to hand off.
Originally from Arizona, Jeff Dekruif spent 12 years in finance for Troon in Scottsdale, including serving as regional financial controller for the private country club division of the company. Experienced in the management of top ranked private residential golf club communities, Jeff has served in CFO and COO capacities at some of the top Platinum ranked communities in the Southeast. Jeff recently decided to pursue a long-term career dream, as CEO and managing partner of Financially Astute Clubs, a new full service financial consulting firm offering a vast array of financial support to private clubs nationwide. Jeff is a Certified Club Manager (CCM) through the Club Management Association of America, a Certified Hospitality Accounting Executive (CHAEĀ®), serves on the HFTP Global Board of Directors and is working on his Class A membership to the PGA of America
Our standard monthly in-person fees will apply this month:
$50 - Members
$60 - Non-Members
$30 - First Time Attendees
$25 - Students
RSVPs will be accepted through Eventbrite.
Entry: Guests will need to provide their name to security for access to the club.
Parking: Available on-site at the club, away from general member parking.
NOT A MEMBER? Click HERE for a special message from our President!
1. Identify high value, lower risk ways AI can support daily club operations across finance, membership, food and beverage, and administration.
2. Recognize when AI is not the right tool, and understand the confidentiality, accuracy, and member privacy considerations that come with it.
3. Complete at least one real club task live using Claude.
Program Level: Basic
Pre-requisite Required: None
Advance Preparation Required: None
Type of Formal Learning Program: Group
Recommended CPE Credit: 1.0
Recommended Field of Study: Information Technology
NASBA Sponsor Identification Number:
138203
For more information regarding administrative policies such as complaint and refund, please contact our offices at northtexashftp@Hotmail.com.
The North Texas Chapter of Hospitality Financial and Technology Professionals is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.