March 21, 2019

HFTP North Texas Chapter Meeting
All Members and Prospective Members are Cordially Invited


Thursday, March 21, 2019

6:00pm - Cocktails
6:30pm - Dinner
7:30pm - Presentation
Door Prize Drawing at Closing

Courtyard by Marriott - Flower Mound

4330 Courtyard Way
Flower Mound, TX 75028
(214) 626-2000
website / map


Our presenter will be:

Lucinda Hart

Tanya Venegas
Director of Customer Success

TOPIC: Revenue Counts, But Profit Matters - Benchmarking the Bottomline

Tanya Venegas, MBA, MHM, CHIA is the Director of Customer Success at HotStats, Inc. a company that provides hotel profitability intelligence. Previously, Tanya was the Executive Director of the HFTP Americas Research Center at the Conrad N. Hilton College. She has served on multiple HFTP councils and committees at both the local and global level. Tanya regularly speaks at industry events and has written numerous articles for global hospitality finance and technology publications.

HotStats provides a unique profit-and-loss benchmarking service to hoteliers from across the globe that enables monthly comparison of hotelsí performance against competitors. It is distinguished by the fact that it maintains in excess of 500 key performance metrics covering 70 areas of hotel revenue, cost, profit and statistics, providing far deeper insight into the hotel operation than any other tool. The HotStats database totals millions of hotel rooms worldwide. For more information, visit


Presentation Objectives:

1. Learn the importance of comparability in the benchmarking process, key resources to assist in matching to industry accounting standards and common items which are often mis-recorded.
2. Learn the types and steps in the benchmarking process and how to utilize them in your operation.
3. Learn key departmental operating metrics utilized in both clubs and hotels.

Presentation Goal:

In this session we will take a deep dive into benchmarking to provide a full understanding of the concept including its history and evolution into the practices we utilize today. The importance of standardizing data is a crucial element of the benchmarking process and resources such as the various uniform systems including the USALI and USFRC will be covered. Finally, this session will highlight metrics utilized in operational benchmarking along with the key steps in the benchmarking process.


Our standard monthly fees will apply this month:

$35 - Members
$15 - Students
No Charge for first time attendees!

Please RSVP through Evite or directly to Angie Abston no later than Monday March 18 in order for us to get an accurate count for dinner.

<<< Please note: All No Shows Will Be Billed >>>



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